Payless Shoes is foaming at the mouth.

In a bold attempt to move up into SI’s Fortunate 50, Stephon Marbury will endorse a new line of inexpensive sneakers named “Starbury One.” The sneaker has been designed by Steve & Barry’s University Sportswear and will hit the shelves at your finer sports apparel stores this Thursday. Doesn’t exactly give you the picture of Air Jordan’s, does it? The marketing strategy behind the design was genius. They created the ugliest shoe they possibly could and used the cheapest materials that they could find. That way the shoes can retail at the staggering price of $14.98, thus ruining any margin they could have developed if the shoe were to retail at, say, $16.72. Starbury’s “street cred” will never be higher. This could make it the cheapest basketball shoe since Converse’s Chuck Taylor Canvas design and one that is bound to increase the felony rate in inner city New York as anyone caught wearing these may get shot instantly. No word yet if the shoe has any built in feature that will increase the wearer’s ability to forget about his coach and teammates while attempting to shoot the ball 50 times a game. The version with ankle support will retail for $15.25.